Prior to beginning work on this assignment, read this weeks assigned readings. In the required article, (Reid, 2016), the author refers to the Platinum Rule for developing outstanding customer relationships and discusses the importance of customer service. Your textbook emphasizes the idea that customer service is a strong competitive weapon, which is difficult for competition to imitate. In logistics, the four dimensions of customer service are time, dependability, communication, and convenience. Advanced transportation and technology are the main drivers of globalization that contribute to these four dimensions. See Table 7.2 on page 124 of your text (Murphy & Knemeyer, 2018).
For this assignment, you will research a large global transportation company, write a paper that discusses how customer service supports logistics and supply chain management, and then analyze how this relationship contributes to a companys competitive advantage in the global marketplace.
In your paper,
The Measuring Customer Service paper
Carefully review the for the criteria that will be used to evaluate your assignment.
Prior to beginning work on this assignment, read this weeks assigned readings. In the required article, (Reid, 2016), the author refers to the Platinum Rule for developing outstanding customer relationships and discusses the importance of customer service. Your textbook emphasizes the idea that customer service is a strong competitive weapon, which is difficult for competition to imitate. In logistics, the four dimensions of customer service are time, dependability, communication, and convenience. Advanced transportation and technology are the main drivers of globalization that contribute to these four dimensions. See Table 7.2 on page 124 of your text (Murphy & Knemeyer, 2018).
For this assignment, you will research a large global transportation company, write a paper that discusses how customer service supports logistics and supply chain management, and then analyze how this relationship contributes to a companys competitive advantage in the global marketplace.
In your paper,
The Measuring Customer Service paper
Carefully review the for the criteria that will be used to evaluate your assignment.