Performance, Legal, and Ethical Issues

The selected company is APPLE INC the product/service were iPad, watches, iPhone, televisions, and computers.

1 – Introduction (Domestic and Foreign in separate sub-headings)

Describe separately in sub-titled sections:

a – the company,

b – the product,

c – and the elements you will be addressing in your plan,

2 – Incorporate Executive Summary (Week 6)

After researching the components typically included in an Executive Summary, provide such elements. Using numbers, include:

Strategic Objectives (Domestic and Foreign in separate sub-headings)
Products or Services (Domestic and Foreign in separate sub-headings)
Resources Needed (Domestic and Foreign in separate sub-headings)
Projected Outcomes (3 years) (Domestic and Foreign in separate sub-headings)

3 – Incorporate Understanding Target Markets (Week 2)

Describe separately in sub-titled sections:

a – Select a geographical area,

b – provide a customer demographic profile (Domestic and Foreign in separate sub-headings)

c – provide the quantitative demographics for the geographical area (Domestic and Foreign in separate sub-headings)

d – compute the area market potential for the selected target market (Domestic and Foreign in separate sub-headings)

4 – Incorporate Promotion and the Product Life Cycle (Week 3)

Describe separately in sub-titled sections:

Here you discuss how Promotion Strategies change in each one of the five stages – (Domestic and Foreign in separate sub-headings)

a -Introduction,

b – Growth,

c – Maturity, ‘

d – Decline,

e – Termination)

of the PLC

5 – Incorporate Price and Channel Strategy (Week 4)

Describe separately in sub-titled sections:

Here you provide your Distribution Plan for

a – your product/service,(Domestic and Foreign in separate sub-headings)

b – your selected channels (be specific) – (Domestic and Foreign in separate sub-headings)

c – and the pricing (use ‘numbers’) schedules for the selected channels. – (Domestic and Foreign in separate sub-headings)

6 – Incorporate Marketing Communication and Brand Strategy (Week 5)

Describe separately in sub-titled sections:

Here you describe

a – the message you would use to start your brand and (Domestic and Foreign in separate sub-headings)

b – to then maintain your brand, (Domestic and Foreign in separate sub-headings)

c – and describe the 6 marketing elements strategies to build and maintain your product/service brand. (Domestic and Foreign in separate sub-headings)

7 – Legal, Social and Ethical Considerations (Week 6)

Describe separately in sub-titled sections:

Here you enter:

a – legal, (Domestic and Foreign in separate sub-headings)

b – social (Domestic and Foreign in separate sub-headings)

c – and ethical issues related to the marketing of your product and service. (Domestic and Foreign in separate sub-headings)

8 – Develop a process to monitor and control marketing performance (Week 6)

Describe separately in sub-titled sections:

Use specific numbers or

a – expected number ranges and (Domestic and Foreign in separate sub-headings)

b – describe how you would monitor your marketing implementation. (Domestic and Foreign in separate sub-headings)

9 – Conclusion

Here you conclude your plans.

Please, make sure that your paper contains 9 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.

Cite a minimum of three peer-reviewed references.

Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.